Elowen Phoenix, a general's daughter, schemes to control her destiny by winning Emperor Julian Quinn's heart after being forced into a political marriage. Through cunning and charm, she manipulates both her husband and the emperor, ultimately ascending to become the empress and mastering the game of love and power.
In his past life, he dominated the world but failed her. Upon returning to the past, he was determined help her ascend the imperial throne! But power brought betrayal and estrangement… See how the low-key Consort Johnson rises like a hidden dragon from the abyss!
Betrayed and ruined by his obsession with Sophia Carter, Jason Shaw died in a crash. Back in 2008 on the day he chose his major, he changed his fate by giving his flowers to the aloof Ice Queen, Olivia Chase. Letting go of blind devotion, he built love, honored family, seized the internet boom, and rose as a business legend.
Retired financier Thomas Anderson returns home for his son Daniel's wedding. He uncovers Daniel's fiancée's infidelity and a bully's threats. As Wall Street shorts gold, Thomas fights to save his family's honor. With the wedding near, he faces a tough choice.
A modern doctor transmigrates into the past as the Duke’s daughter. Using her skills, she weds a Prince and challenges the corrupt Empress Dowager. After countless trials and tribulations, the Princess Consort and the Prince return to the modern world—where their happily ever after begins.
When Julian Xie received treatment at the clinic Charlotte Feng's father ran, he vomited blood, and the Xie Family blamed Dr. Feng for it and killed him. Having witnessed the tragedy, Charlotte grew up and became a contracted author of Julian's bookstore with the intention to approach the Xie Family for revenge.
Framed and put on death row by his brother, Crown Prince Shangguan Xi is allowed to leave an heir. A modern forensic doctor, Yan Weichi, dies and wakes in the body of his chosen consort. To survive, she helps him solve the case and reclaim his title using her knowledge from the future.
After being dumped, Ike Kinsman hits rock bottom—until an accident grants him a bizarre power: the "100x Cashback System", where every dollar he spends on women returns a hundredfold. As four stunning women fall for him, Ike funds their lavish lifestyles and thrives. When his ex, Sophie, regrets it, it's too late.
In the 1930s in Shanghai, the Warlord's son Luke loves singer Cynthia. But their forbidden passion ignites a war with the Green Dragon boss! Now Luke fights gangs, agents from the Eastern Isles, and family betrayal just to survive. As a tale of love, loyalty, and death unfolds, Shanghai is about to explode.
To help Emperor Sergio detoxify, Wendy spent a night with him and bore him a son. Six years later, she disguised herself as a man to enter the palace to get the cure for her son’s genetic poison. Through all kinds of trials and tribulations, she discovered her true background.
The Dragon & Tiger Syndicate's leadership hinges on the Dragon & Tiger Ring. To seize it, Victoria Dawson kills Matthew Trueman by pushing him off a building in front of his daughter Emily. Caleb poses as his brother Matthew and teams up with Sheryl Shepherd, Silvercrest's president who loves him, to defeat Victoria.
Top scientist Flint unexpectedly wakes up in 1988 as a fool. He takes the CEE and enters the top university, beginning his research on supercomputers when he's targeted due to his ex-wife's schemes. Undeterred, Flint fights back, ultimately propelling his nation to a century of scientific and technological dominance worldwide.
Simon Collins takes his family to an international hospital to do their annual physical exams when he runs into his boss, Leonard Bryson. Simon butters up Leonard for his upcoming promotion, but he never expects it to be ruined by his mother and son in the next few hours…
James Lewis, raised secretly as a poor farmer's child despite being the heir to a trillion-dollar fortune, found love with Xandra Young in college. When they visited the village for the festival, Xandra's family scorned them. But when James's parents gifted Xandra a billion-dollar check, Xandra's family was stunned.
This drama follows Blake Carter, who returns home to discover his wife, Louis Wood, was instigated by her best friend to gamble away fifty thousand dollars meant for their daughter's surgery. Determined to set things right, Blake uses his skills to take revenge on those responsible.
Ye Zhu, immolated his eyes to help his fiancée Xiao Ling’er awaken her sword spirit. Yet, she came to break off the engagement with him. In a rage, he shattered the Sky Gate. Slowly, he uncovered the truth of the massacre of his family, and Xiao Ling'er's sudden change is a part of the conspiracy...
Moira Swift narrowly escaped an assault. Entangled with Sean Gordon, she was mistakenly accused of abandoning her child.Sean loved her and was depressed after she left, but tried to find her. Moira had a hard life in a bar, while Sean had to deal with his admirers’ pursuit.Their relationship grew more convoluted.
A modern teen, Hector Zacher, was transported back and became a nine-year-old prince. With future knowledge, he won a literary duel, saved the King via surgery, and gained royal favor. He invented firearms, defeated invaders, and uncovered a coup. Crowned as king, he began a bold new era for the realm.
Brook learned cards from a master. After mastering the skills, she won back all the money her father lost and made those who bullied him pay the price. However, Brook's real target was Fourth Master Ho. Relying on her learned abilities, she finally brought down Fourth Master Ho and his underground casino.
Henry and his wife left for the city, leaving Tessa with his mother and brother. The grandmother, favoring boys, abused Tessa and kicked her out of the house during a storm. She fell ill, and despite being taken to the hospital, the grandmother refused treatment to save money, causing her death.
Frank Lynn accidentally traveled back to ancient times, where he used his knowledge of modern technology and a supply transport channel to rise against the odds. He was appointed as a great general, thwarted David Wayne's coup, saved the emperor, and successfully returned to the modern world.
At the wedding, the traitor Alexis allied with various factions to attempt to eliminate the Divine Sect and kill Calvin. However, Calvin and Winifred decisively fought back, serving the traitors what they deserved and annihilating them. The grand wedding thus proceeded with a happy ending.
In the ninth year of the Tianwu Dynasty's reign, the kingdom falls into turmoil as eight powerful princes rise in rebellion against the crown. Emperor Edward Summer, with the help of Empress Dowager Vivian Wu, manages to defeat the rebellious princes and establish a new imperial dynasty from the ashes of civil war. However, on the day of Edward's wedding to Lilian Gu, the Empress Dowager is brainwashed by court whispers claiming that Lilian is a witch who has enchanted the Emperor and is secretly manipulating the affairs of the kingdom for her own dark purposes.
Stella, entrusted to the Lang family by her parents, faces mistreatment. After being expelled, Stella's kindness and "fortunate" nature lead the Johnson family to take her in. With the love and support of her newfound family, Stella overcomes adversity, reunites with her birth parents, and brings new hope to her family.
In the twenty-first century, Eve passed away suddenly. After rise from dead in the 1980s, she was framed by her sister and wed to Wilder. Being ridiculed by others, she decided to lose weight, start her own business, and live only for herself. At last, she had a successful career and a beautiful family.
In a famine-stricken era, Felix, a blessed child, faces hardship and betrayal but uses her divine powers to bring miracles. Rescued by kindhearted Helena Clark, they navigate challenges, confront evil, and ultimately reveal Felix's true identity as a celestial fox spirit, bringing justice and hope to the land.
To journey back to the modern world, Yael Xavier must convince Tamper's queen, Shira Laird, to end his life, breaking a bond erroneously forged by the God of Marriage. Yael engages in societal reforms while deliberately sullying his image to attract the queen's notice, leading to a nuanced emotional entanglement between them.
Marry Jones's mother is gravely ill and wishes to see her daughter married before it's too late. Marry turns to her best friend for help, who harbors jealousy and sets her up with a terrible man, Henry Wale. However, Marry mistakenly sits at the wrong table and ends up in a whirlwind marriage with a man named John Lee.
Owen Griffin, known as the company's "lucky charm," was crucial to its success. However, Evan Reed, the arrogant new president of the River City Group, scorned Owen's luck-bringing ability. However, Evan fired him. This decision immediately triggered a chain reaction: orders vanished, and the company's performance plummeted.
The apocalypse of extreme cold is to descend and wielders of superpower will be awakened. Anne Sutton, who is having a second lifetime, goes all out to hoard materials, does everything to save her parents, who were framed by her husband and beheaded in the last lifetime, and helps a dying man who will unlock the best superpower.
Helen Lee lived in seclusion, sacrificing her life to extend her adopted son Victor's by twenty years. Learning of Victor's wedding, she planned to attend as Grand Princess Eleanor. But Victor humiliated Helen as a beggar to hide their relationship. At the critical moment, a royal decree arrived, sealing Victor's regret.
Hunter Ives is the Leader of Commonhall, one branch of the Swordspirit Sect. He appears to be weaker than an ordinary disciple. So he’s mocked within the sect as a loser. Yet no one knows the truth: Hunter is the tenth reincarnation of the Primordial Sage. For now, his true power remains sealed along with his memories...
Fred, the Sword God, was engaged to Chloe, his childhood friend. To fulfill his promise to his father, Fred hid his identity and taught Chloe, but she fell in love with the Sword God and grew distant from Fred. Eventually, Chloe realized that Fred was the Sword God, but she had already annulled their engagement…
When Wendy Ferdinand was 6-month pregnant, her husband’s mistress Tina Simpson bullied her and made her lose her baby. Wendy’s husband, Henry Sanchez, divorced her. When she was helpless, she was found to be the eldest daughter of the Ferdinand family. The Ferdinand family and the Yale family are two noble families in Denton. When Wendy met Henry on a banquet, she worked with Frank Ferdinand to teach Henry and Tina a lesson. To get her revenge, Tina bribed an employee at Ferdinand Group to steal Wendy’s designs. However, Wendy knew this all along and made them pay their prices. It was just at that time when Frank’s fiancée, Lisa Cooper, went home from abroad. Frank’s mother preferred Lisa to be her daughter-in-law. But Frank only loved Wendy. Jealous of Wendy, Lisa almost got her killed. Luckily, Frank saved her. At last, Wendy was accepted by Frank’s mother and married Frank.
Ethan Quinn bore a mysterious mark at birth, and a dragon descended from the sky, recognizing him as its master, shocking the world. He later became the Divine Sovereign of the Celestial Temple, tasked by his master to slay the invaders of Great Xia—Satan and Hades from the Temple of Deities—and save Empress Victoria.
Jack Lorne of Dragon Martial Academy has two disciples, Will and Fred. Jealous, Will frames Fred after he wins a tournament. Jack disowns Fred, and Will throws him into a river. Rescued by Elise Shaw, Fred, now mentally impaired, learns martial arts from TV, beginning an unexpected journey.
Saat masih kecil, dia melarikan diri bersama ayahnya karena diburu. Mereka berhasil melarikan diri ke Modania n dan secara kebetulan menjadi penguasa di sana. Lalu, dia berlatih keras selama tiga ribu tahun dan mencapai tingkat tertinggi. Setelah turun gunung, dia memutuskan untuk mencari ibu dari seorang wanita yang pernah menyelamatkannya, untuk membalas budi. Selain ingin membalas budi, dia juga ingin mengungkap penyebab kematian ayahnya dan membalas dendam. Seiring dengan penyelidikannya, perlahan-lahan kebenaran tentang masa lalu mulai terungkap...
Vesperia fell to Arcadia, becoming its vassal, and its princess, Andrea, wed Arcadia's emperor, Victor. New to the palace, her great dance wowed all, making her Concubine Zara, but sparked Noble Consort Hertha's jealousy. Facing plots, she cleared runaway shame, fought false charges, and won the Emperor over with wit and grit.
Princess Lexi woke up in the modern world as a starving girl who had been swapped at birth, unloved, and left to die. Furious, she left behind the man who had never cared for her and made the town's biggest loser her new dad. She was ready to turn trash into treasure.
After Reina finds out her boyfriend cheated on her with her adopted sister, she hooks up with the first guy she meets — Grey, her ex’s wealthy uncle. To get revenge, she proposes a fake relationship with Grey, but their fiery chemistry soon makes things complicated.
One night. One mistake. Mia never expected to wake up next to her cold, by-the-book university professor, let alone end up pregnant. Just when she's on the verge of breaking down, Professor Carter stuns her with a proposal. Next thing she knows, they're living under one roof as husband and wife.
In order to embezzle the inheritance, Summers family imprisoned Eva in their house. Eva set up a trap on purpose so Cain could take her away. Cain was prepared to serve as Eva's instrument of retaliation. And over time, Eva developed feelings for Cain. At last, Eva exacted revenge on the whole Summers family!
Lilah, a modern botanist, wakes up in the Stone Age and nearly becomes a tiger's food! Luckily, Derek, the fierce chief of Oracle Clan, saved her and claimed her as his woman. She’s pampered, protected, and ready to build a thriving tribe with her wild mate… until danger stirs beyond the jungle.
Sara Lawrence, lobby manager of Glory Hotel, wrongly accuses a security guard, Brooks Lewis, who appears in the Presidential Suite of theft. However, this old man turns out to be her boyfriend's father. Brooks is also taken by surprise when he finds out that the rude girl Sara is the girlfriend of his son, who is a CEO.
Elizabeth disguises herself as a sex worker to deal with a date with a notorious chauvinist pig, set up by her evil stepsister. But she accidentally sits at the wrong table, leading to her chance meeting with the richest billionaire in town. Even more to her surprise, he proposes to buy her... "special services"?
Perhaps the thing Eliza regretted the most was selling her virginity to Eric, only to end up becoming his maid by a twist of fate. From that moment, fate took an irreversible turn. One night of passion left him craving more, and with such close proximity, their bond deepened.
Mia is forced to marry Chris, a wealthy man known for his scars and bad reputation. She's harassed by his charming cousin Leo, but stays loyal to Chris. Over time, she sees Chris' kindness—but just as things settle, Mia uncovers a dark secret he's been hiding.
After a wild night with Brian Lee, her boss and CEO of Lee Group, Cindy Johnson fled in a hurry, accidentally leaving her friend Jane Lynn's resume in the room. Brian mistook Jane for Cindy and took her to his villa. Known for her poor makeup skills, Cindy was considered a bumpkin by colleagues and supervisors, so she decided to do her work well as an intern. Unexpectedly, Brian promoted her to his secretary. Forced to work closely with Brian while hiding her identity, Cindy gradually won his heart. Meanwhile, Jane, desperate to maintain her position, she tried everything to seduce Brian and secretly stabbed Cindy in the back. Using her wits and luck, Cindy overcame various crises and uncovered Jane's betrayal. In the end, Jane's true nature was exposed, justice prevailed, and Cindy and Brian found happiness together.
Aria, a divorce lawyer, is betrayed by her husband Leon and Bianca, who also covets her property. When client George hires her to investigate Bianca's affair, complex entanglements arise between them. George sets traps to counterattack, and Aria discovers his obsession stems from a childhood bond. Finally breaking free from marriage, she chooses to face the future with George, exploring human redemption under betrayal and self-reconstruction.
During the freezing doomsday, Sean was tragically left in the snow by his crush to die when unexpectedly, he time-traveled to three days before the end of the world. Determined not to be a simp again, he used the Treasure Bowl to store tons of supplies and create a refuge base, dominating the doomsday and getting true love.
Wade’s daughter needs a fortune to survive, but he loses it all to a scam. He suddenly gains the power to stop time for 60 seconds and gets the money back, but also runs into a casino war. He fights with gambling, breaks the criminal group, saves his daughter and renews his life with love and family.
After receiving a call saying his father is dying, Neil rides an electric bike to the hospital, only to be hit by a car. His blood flows into his watch; his soul enters Alien Supermarket, where he finds Rehab Capsule that can heal any injury. He buys it. At the same time his money is gone!
Despite her simple-mindedness, Yara had exceptional talent. After becoming a master of swordsmanship and overcoming bullying and repression from all sides, Yara turned the tide in despair, helped her family, the Nyes, rise once again, and used her blade to rule the world.
The Scarlet Specter is reborn as Scarlet Jones, a bullied girl in her past life. This time, she regains her beauty and combat skills. A chance encounter with Henry Quinn, a powerful figure in the Capital, sets her on an extraordinary journey. She overcomes all obstacles, taking down anyone who stands in her way.
To save her grandmother, country girl Caroline Logan journeys to Sea Town. On the way, she rescues and tends to Howard Lewis, a powerful but injured gang boss. Grateful and captivated, he becomes her most devoted protector upon their arrival, launching a whirlwind and overbearing courtship.
Aiden Simmons, the former chief marshal of Kethasia’s Divine Legion, retired to accompany his wife, Lynn Snow. However, he was forced to return to the fray due to his disciple, Serena Brooks. Ultimately, he destroyed the Shadow organization that disrupted Kethasia and reclaimed his position as the chief marshal, known as the Divine Lord.
Vivian, a retired Mahjong legend who swore off gambling, is forced back when her son loses everything to the casino Sky Palace. Facing her senior Derek, she engages in a final high-stakes duel, exposing his crimes and proving the truth that those who gamble for a long time will surely lose.
Ted Lew’s wealthy parents left him alone without realizing it. He worked at a construction site to earn money for his girlfriend, who later betrayed him. Ted broke up with her, and Amy supported him. After his parents returned, they pretended to be poor but later blew their cover, defeated the bad guys, and protected Ted.
The celibate CEO Alex, born with a pure-yang constitution, cannot live past New Year's Eve. He finds by chance that Luna, the only woman with a pure-yin constitution, can cure him, so he marries her to survive, gradually falling for her. On hearing that Luna's life will be in peril after saving him, Alex is put in a dilemma.
Rosa, a lowly maid in a mafia family, suffers constant mistreatment—especially from Max, the heir, who always punishes her for no reason. Everything changes when Rosa learns she's the heiress of a rival gang, and Max is the one who killed her mother. She returns home, ready for revenge.
Echo was forced by her adoptive parents to marry Nikola, the founder of the Venture Group, as she was merely a "blood bag" for her sister's transfusions, and Nikola was already a "old man." After the marriage, Echo was shocked to find that Nikola was actually young and kind, with the sole exception of not allowing her to touch the coffin placed in his bedroom. A bloodstain on Echo's body awakened Nikola's identity as a vampire, which would also draw Echo into a whirlpool of deep passion and danger...
A Father and a Son. One built a billion-dollar company at a young age, the other is a laid-back security guard. The son is ambitious and bets big on new energy, while the father warns him not to be so reckless. The son doesn't understand: Why his dad doesn't care about cars or villas and doesn't know how to enjoy life! The father is puzzled: Why does his son work day and night for money? When will it ever end? Finally, the business world turns, and the son's company collapses in an instant. Just when things seem hopeless, the father steps in and turns the tide! The son is shocked, "Are you the richest?" The father scoffs, "I am your dad!"
After having a spiked drink, Lucien Roberts spent the night with Cecelia Payne. Assuming Cecelia was behind it, he had been cold to her after he married her at his grandpa's request. Five years later, Cecelia voluntarily divorced Lucien. Only then did he realize how wrong he was about her and how much she had done for him.
Luna's perfect life as the adopted daughter of the Lawsons shattered when their "real" daughter Stella returned. So heartbroken she entered cryo-sleep after donating corneas to her blind brother. Only then did the Lawsons learn the cruel truth - Luna was their real daughter. Thirty years later, she wakes up with her past erased... while they're haunted by regret.
When exiled heir Chris Alden walks out of prison disguised as a beggar and impulsively marries indebted waitress Olivia Cooper to save her from a forced engagement, their unexpected romance begins. Chris has secretly loved her for years, but with Olivia’s memories lost, he must hide his true identity to stay by her side. Yet as danger closes in and the truth surfaces, one question remains—can their love survive once his secret is exposed?
Betrayed by Sam and his adopted kids, Gary faced Romston Group's bankruptcy, his staff demanding their pay. Jared, the boy he once helped, repaid him by providing him help with the Levine Group. In the chip competition, Gary led his staff to defeat the rivals, while Sam and the others faced the punishment they deserved.
Five years ago, on a full moon night, Erica Stone drunkenly stumbled into the wrong room and had a one-night stand with Rashad Hester. She gave birth to a son, Reilly, who later began showing strange symptoms. Labeled a monster and locked away, Reilly was rescued—by none other than his father, Rashad, a secret werewolf.
"I'll protect you until you marry," vows Erik, the mysterious guardian of the rebellious heiress, Lilah. "If not you, anyone will do," she snaps, believing his care is mere duty until she sees his wedding gift—a subtropical island touched by snow, each flake whispering his forbidden love.
Minn Corp CEO Yo Minn witnessed firsthand the severe bullying that left her twin sister Laura Minn to her miserable fate on the school hill. Determined to take action for her sister, Yo Minn decides to wear Laura's school uniform and launch a brilliant counterattack! During her time assuming her sister's identity, she not only meticulously plans to punish the bullies who harmed Laura but also helps her sister achieve her dream of becoming the final apprentice of world-renowned designer Renee Tai. "I promise you, I will definitely help you. Don't be afraid, my little sister..."
After losing her family and being kicked out of the James Family, Bella James finds herself with nowhere to turn and ends up living in Master Miles' home. To her surprise, four years later, she becomes the apple of his eye and his beloved treasure. After countless misadventures, Master Miles only has one thing to say, "As long as Bella is happy."
Heiress Sara Lane is suffering from poison when a mysterious beggar, Mark Luvane, steps in with a miraculous cure. Though everyone doubts his skills, he turns out to be the legendary War God and Healer Sage—and Sara is his reincarnated true love. Eventually, Mark silences the doubters, defeats his enemies, and wins Sara's heart.
Brave general Winona Yale, honored by the Emperor, defended her sister Yvonne Yale at her wedding, battling betrayal. After aiding her sister's divorce and arranging her marriage to Duke Matias, Winona confronted their parents who had abandoned them, vowing to make them regret forever.
After gaining a divine dragon's powers, Luke Fisher can see through and command the ocean. His legendary hunts yield king crabs, wild yellow croakers, and rare treasures. Rising from fisherman to billionaire, he outsmarts rivals, befriends tycoons, and leads his loved ones to fortune in an epic undersea saga.
Felix Pike is dumped when his dad shows up with a luxury car, which he got from the rich woman he married. Coming to the new family, Felix faces many difficulties, including his stepsister's disapproval of his father. Meanwhile, he receives messages from the future and helps several women, changing many people’s fates.
Jack Lee time-leaps to his confession day—but shocks everyone by pursuing Claire Gordon, his classmate's mother. A mysterious system grants him power, yet a hotel banquet turns his victory into a scandal. When even Claire doubts him, Jack reveals his true strength. The ice queen finally speaks—and nothing will be the same.
Eleanor unexpectedly gets pregnant after an encounter with Philip. They conceal their marriage at the company, yet misunderstandings multiply. She gradually discovers his love and care, letting her guard down. Helping each other through turmoil, they resolve conflicts and embrace newfound happiness, embarking on a new journey.
A brutal attack left Leon with an extraordinary gift: eyes that could see the soul of jade. In Buronia's ruthless gem trade, his gift made him a legend—and a target. Then, the most powerful boss moved to end his rise. With talent and wit as his weapons, could he win the ultimate game?
Claire, a rich heiress, picks Nathan at a club to bear a baby and reclaim her mom’s firm without knowing that he’s River City’s billionaire, who suffers from amnesia and once loved her deeply. As he regains his memory, they grow close. With his hidden love and help, they win back the company and welcome triplets.
Mafia boss Marco threatens to take Sofia's café. That night, Sofia accidentally hits Marco with her car—and gives him amnesia. To save the café, Sofia hides the truth and takes him in as a housekeeper. They grow close—but Sofia can't shake the fear that Marco's family will find him... or worse, that he'll remember everything.
Drugged by scheming classmates, Sophie awakens entangled with Samuel, her bestie's enigmatic uncle. Though she flees, determined to erase the night, his obsession only deepens. When a rival emerges, he abandons restraint, launching a relentless pursuit, and Sophie gradually falls for him.
Leon Woods is framed by the true heir of the Taylor family, Harvey. Then, his relationship with the Taylors is cut, his pendant is stolen, and he drives his wife and daughter to suicide before he dies himself. Regressed, he renounces both families and uses the pendant and hunting skills to save his family, forging a new life.
1) Becca's summer fling with Tally's father James takes an unexpected turn, entangling her in a whirlwind of forbidden passion. As she navigates the line between desire and deceit, will her secrets unravel everything she holds dear? 2) Becca enjoys a hot Miami summer with her best friend Tally when Tally's dad James joins them. James and Becca give in to their desire for each other. However, Becca's decision to take her best friend's dad as her lover has dangerous consequences. 3) Becca needed the break after a rough year attending Yale and a break-up with her boyfriend. She didn’t expect for her summer of fun to include sleeping with James, the Italian Stallion–her best friend's father. Knowing it’s wrong, she allows James to pull her into a vortex of pleasure that has her breaching the surface of reality and grasping for survival. Can Becca endure this pleasure without Tally finding out? Or will her secrets cause her world to crash around her?
Victor, once a giant in the business world, now runs a tofu shop. His son, Charles, clashed with a rich heir, Jacob, after uncovering the betrayal of his fiancee, Grace. To protect his son, Victor stands up to the forces behind Jacob, unveiling his hidden identity and causing a major stir in the business world.